The Thessaloniki International Doc Market, now in its 17th edition, is an independent event, taking place in Thessaloniki, in parallel to the Thessaloniki Documentary Festival. “The Balkan Capital of Cinema”, with its strategic geographical location, draws the attention of the international film community, and it is thus the ideal place. Within the 5 first years of its function, the Doc Market expanded its reach from Balkan to European and then became international. The Market’s primary goal is to sell the rights of documentaries for airing by TV channels, but that doesn’t mean that distribution to film theatres or screenings at other Festivals are not an option: the Thessaloniki International Doc Market’s main objective was and remains the circulation of European documentaries internationally. The Market functions mainly as a bridge, connecting the cinematic product, which is the documentary, to the powerful medium of television. Thus, the Market is rendered especially crucial in terms of the dissemination of the genre. The support and promotion of the European documentary to nearby or faraway destinations is number one on our list of priorities. We are constantly aiming at more documentaries, more professionals, more sales. Ultimately, we aspire to transgress the limitations of a niche market, by revealing new potentials for smaller and bigger productions, while drastically embedding the activity with the local and international community.