"The common project of 8 partners Researchers’ Night 2010 in the Czech Republic wants to extend the success of the previous years’ events that attracted rather high awareness of media and thus enabled researchers to be presented to the public in an unusual way, exactly according to the goals of the European project as a whole.The project wants to play an important role in changing the current public attitudes towards researchers. It gives the researchers an opportunity to be introduced to the public as ordinary people who are involved in ordinary life in the same way as the others, as well as the chance to show the public how they contribute to the well-being of the society.The activities planned for the event will bring researchers and the public together, let them talk, cooperate and experiment. The visitors will discover that researchers’ work is not only interesting and exciting but it also gives results that we utilize in our everyday life. It will be shown that there is no need to be a genius to become a researcher, and particularly the young visitors should leave the event convinced that a scientific career could be a choice for them when they make decisions about their professional lives.To make as many people aware of the upcoming event and to communicate the message of the event also to non-comers, awareness campaign is planned for the project. The role of the European Commission in supporting this particular event will be explained and the EC will be presented as an institution that continuously and largely supports research Europe-wide."