The Pixel Lab is designed to give European and international participants the skills and knowledge needed to create, finance and distribute stories across multiple platforms. A call for applications will be launched in January 2015 across the European and international film and media industries. Selecting up to 20 producers with a project and 20 media professionals without, The Pixel Lab is a six-day immersive residential workshop. Workshop 1, held at the end of June 2015, in The Black Forest, Baden-Wurttemberg in Germany (TBC). Project-focused mentoring is provided by the biggest names in cross-media through a combination of one-to-one meetings, case study analysis, group work and presentations.Participants attending with a project will then go on to receive distance mentoring from July to September with leading international media practitioners, before the final workshop, Workshop 2, run in tandem with Power to the Pixel’s The Cross-Media Forum in London. At Workshop 2 they will be trained in presentation skills before going on to present their developed project to a live audience of industry professionals and a jury who will decide the winner of The Pixel Lab 2015 prize. The workshop closes with a series of one-to-one business meetings with media’s top commissioners, financiers, producers and distributors and an invitation to Power to the Pixel’s The Cross-Media Forum events and networking receptions.Teaching covers the following areas:• Developing stories across multiple platforms• Marketing & distribution strategies dedicated to exploring new platforms, increasing revenue and strengthening business-to-consumer relationships• Enhancing audience engagement• User-centric design• Innovative online tools and services• Analysis and deconstruction of international cross-media case studies• Legal and digital rights issues surrounding development, production and financing• Project packaging, planning and presentation