TorinoFilmLab wants to initiate a Distribution Fund to support the implementation of innovative audience development strategies at the moment of distribution. Only strategies designed specifically to accompany the release of selected projects in at least three territories will be accepted.This new Fund will complete TFL’s 360° range of activities of training, development and funding adding the last, fundamental step: distribution. This action has been prepared in the past years by entering in partnership with on-line distribution platforms, now we would like to financially support 1 or 2 projects a year, for a total of 5 Distribution Awards of 45.000€ each in the period of eligibility of this call (2014 -2016). The applicant must provide a detailed audience design strategy, demonstrate a clear innovative planning for each of the territories involved, knowing that the support will be a maximum of 15.000€ per territory.The strategy should use a diversity of media platforms, demonstrating which audience each platform is addressing and why. The applicant will also be asked to measure the result he would like to achieve and also to experiment with some actions. This will also allow collecting important data that can be monitored and used for research and development.Creative solutions will be valued, and they can include innovative social-media marketing, production of trailers/teasers aimed at supporting on line campaigns, cross-platform communication, event-based promotion, online previews, etc. The strategy can be aimed at festivals, cinemas, Video On Demand platforms, TV, smartphones and in general all media.In order to support the Fund we will take advantage of our established Audience Design Programme givingall the awarded projects the possibility of participating in it, in order to devise the best possible audience engagement strategy.