The project builds on an existing community linked to ISPIM Society focused on innovation and entrepreneurship (I&E) – a theme of central interest in EU as a source of employment and growth. The consortium consists of industrial partners (Nokia Networks, Lufthansa, Torbay Hospital, AachenMuenchener, BMW, Lego) and academics who share a concern with the question:How do we improve on current I&E teaching, coaching and training?While many organizations offer courses that focus on I&E we know these often fail to stimulate a step change in student abilities. Learners know they should act, but training does not enable this and whilst they gain considerable ‘explicit’ knowledge, they fail with ‘TACIT’ element that helps them to apply it. We suggest this is partly due to the mode of delivery and there is a need for new and innovative approaches that embrace learning as a generative iteration of knowledge and knowing through doing, making and relating:• recognise different modes of learning; for many practitioners classroom style approaches do not work effectively• promote experiential learning offering different ways of closing the learning cycle between theory and practice• create skills-based learning placing emphasis on what individuals in organizations can actually do rather than focusing only on structures and processes to enable innovation• assure practice-based learning: allowing capability development through experimentation and prototyping• build on core I&E principles around which individuals configure solutions to work in their own corporate contextThe objective of this project is to combine the efforts of business and university educators to create new learner-centred teaching methods, open up new learning opportunities and develop the practical application of entrepreneurial skills. This will be framed as an innovative teaching module to be embedded in the existing curricula of higher education institutions and in the corporate training programs.