Taste the Language promotes languages by organising free food and language Taster Sessions. These Taster Sessions take place in the framework of existing food festivals and culinary fairs along with similar events organised by the project partners. Food and drink are used as a catalyst for language learning and participants are encouraged to learn a little of a country’s language at the same time as they sample its products. The project targets learners from a wide range of social, professional, and educational backgrounds, including “non-traditional” language learners. As such, it promotes the different possibilities that exist for studying languages, not only classroom-based courses but also alternatives such as self-study or e-learning. During the Taster Sessions, information about local language providers is disseminated to participants as a way of building upon their initial contact with a language.