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Sustainability Training and Assessment in the Tourism Sector

Discussions and actions around Corporate Social Responsibility (CSR) have matured rapidly, driven by demand for greater accountability of businesses to society. This development is driven by: -Sustainable destinations are essential for long term survival of a tourism sector and provide a competitive advantage-About 60% of consumers in Western European countries expect ethical behaviour from companies they buy from-B2B, companies ahead in CSR expect their business partners in destinations to comply with basic but gradually raising CSR requirementsThe proposed project introduces CSR in the vocational knowledge and competences of current and future European travel professionals working in the Tour operator & Travel agents sector and their supply chain. It transfers an established and innovative CSR training and assessment system (Travelife) developed by UK and Dutch tourism stakeholders to Turkey, Bulgaria and France.The consortium consist of:1.Exporting partner: developers of the sectorwide CSR training and awardsystem. 2.Importing partners: national travel / business associations aiming to support their members in CSR, training and project management partners.VET institutes in each country are involved to deliver the training to their students. Consortium members have extensive experience in transnational cooperation from joint work on the development of the system to previous cooperation on sustainable tourism projects.In the short term, project results will contribute to reducing the skills gaps in the labour market by enabling travel associations and VET institutes to offer CSR training and assessment, and support tourism companies to include CSR in their business models.In the long run, this project will improve the tourism sector’s professional capacities to minimise their environmental, economic and social impacts, and change habits and attitudes of travel companies’ employees and tourism VET students towards society. Establishing strong and active links between the initial VET sector and trade associations, the project will improve the quality and effectiveness of education and training in both fields.