The current penetration of mobile telephony has reached 95% by the end of 2010 in Europe and approximately 80% in the world. Consequently mobile content is taking the role of the lead medium of communication, but for European mobile content industry the lack of mobile standards (e.g. for mobile Application Programming Interfaces (API's)) is becoming one of the main factors hindering their growth. At the same time, Europe is losing ground to non-European mobile technology manufacturers, which is giving a clear competitive advantage to non-European mobile content developers.The GameArch project support European actors from both the content side and technology side of mobile industry to join forces to tackle this barrier of growth. By making significant contributions to global standards the project intends to create the base for the new generation of mobile technology that will allow the European content the flourish globally and narrow the digital gap in Europe in addition to reinforcing the positioning of SME's working in the European ICT and digital media industry and increasing the accessibility of digital media/service platforms aggregators.The main objectives of the GameArch project are to:• Identify the current growth barriers in the mobile games industry• Identify a roadmap for growth of the mobile gaming industry and identify specific European barriers• Support actions to provide recommendations on standards, specifications, actions, practices in the area of mobile technology.As the result, the GameArch project will produce a roadmap and set of technological, commercial and political recommendations. It may be assumed that GameArch solutions to mobile technology standards, commercial recommendations and political initiatives will be applicable to other mobile applications as well.