This project aims to strengthen the institutional capacity of 10 Arab universities in five partner countries, through the development and embedding of a culture for quality assurance. Related activities include a series of pilot quality assurance assessments of chosen university services, the development of a long-term strategic plan for the development of quality assurance and the publication of a guide to the promotion of institutional quality assurance. The specific objectives are: Development of sustainable Quality Culture and Capacity Building in Quality Assurance within selected Arab Universities