The "Sport and Support" project, developed by the applicant and its partners, is planned to develop in two phases:-In the starting phase of the project (first six months of 2015), participant clubs will reach, through a well-trained group of coaches and promoters, a wide circle of recipients (school students, volunteers, etc…) with a specific program focused on the EU guidelines with an emphasis on HEPA and “SOCIAL APPROACH”, engaging (and possibly enrolling) them in social activities carried out by the Club in the various disciplines: this action will involve in physical activity also persons belonging to disadvantaged categories (for standard of living, health status, etc.), supporting social inclusion, preventing incorrect lifestyle (food, social), and focusing on the goal “60 minutes of physical activity for 7 days a week (60x7)”. - In the second phase of the project (late August 2015, beginning of the new sport season) a targeted “raise-awareness activity” will sensitize:a) Club’s professional team’s supporters (in most cases football supporters), who very often misinterpret and misrepresent the pure sport spirit: the project at this stage will stimulate their involvement in social activities and grass-roots sports with the club’s colours (thus “opening their eyes” on the real spirit that sport embodies). Such an activity, while disseminating a specific sense of inclusion, will also inspire confidence among “normal citizens” that sport events and facilities can be an harmless and safe environment thus re-conciliating families, children and “weak categories” with sport events attendance;b) “Monosport” clubs (i.e. clubs that promote only one discipline) with top brands in order to inspire them (with specific training seminars) to a specific commitment in the viability of multiple sports through the “adoption”, in the respective regional environment, of “minor” sections, thus replicating the model of sustainability adopted by multisport clubs.