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Soft Control
Start date: Jun 1, 2012,

Soft Control (SC) is planned as a multi-annual cultural project aimed at actualising culture phenomena which are emergent when art, science and public awareness are interconnected.SC opens scientific labs and theory to artists and different educational entities to a wider audience. SC entails interacting with and inviting to active participation different target audiences, especially youngsters, students, and the elderly. SC is a multi-annual cultural performance, an European showcase where artists/cultural workers/others willing to learn what researchers are doing and thinking, and researchers, willing to share and experience creative forms of artistic experimentation and construction, come together in European locations to explore, work, discuss, listen and share ideas and findings. Culture and science as branches can intertwine, constructively sharing cultural models of critical thinking, activism and experimentation with scientific methods, research and knowledge. A better understanding of what is going on in our bodies, environment and society can be achieved by sharing knowledge on how to communicate with different target groups, opening closed scientific circles, displaying complex problems with creative and practical methods. A special significance is gained by artistic strategies aimed at shaping a new human right: the right to re-invent and rewrite the very basics of technological myth. This right implies a potential to create new forms and new identities in a fully independent, artistic, creative manner. Everyday life has become so intimately interwoven with complex technological ecologies that we can no longer consider technology as the alienating other. The idea that we 'inhabit' technological ecologies emphasises our connectedness to our environment (material, natural, technological) and our dependence on the resources available there (material, energetic, biological, cultural). Mastering these conditions is vital to our survival on this planet.

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