Increasing energy demands and rising costs increase the concerns about rational energy management. Predictions denote that by the year 2030 the global demands will more than double, while prices for domestic energy consumption are becoming unaffordable. A core problem that hinders the awareness of European citizens about the implications of energy consumption is the absence of green ICT infrastructures. Existing green ICT platforms are rather incomplete, not based on any pedagogical techniques. This proposal plans to develop a social ICT platform that allows European citizens to be educated about energy, encouraging them to engage in communities related to energy-saving practices. This platform would have a pedagogical character based on state of the art methodologies of education, building upon latest developments in the field of adult training and e-learning, namely the project-based learning approach and authentic learning opportunities. This online learning platform will be developed on top of “Social Electricity”, which is a Facebook application that makes citizens aware of their energy consumption, by means of social comparisons with the consumption of their friends and neighbours. Users will learn and be educated on Social Electricity and on aspects of energy savings, by actually using our platform in their everyday life. By merging the experience of UCY acquired during the operation of Social Electricity, with the expertise of our partners in the domain of learning and education, our proposal aims to motivate people to acquire more environmental-friendly behaviours. Critical aspect for the success of the project and the maximization of its exploitation is the participation of various energy agencies from Europe.Overall, this proposal aims to investigate a radical-new way of learning, based on modern methodologies and innovative pedagogical approaches, by using ICT and online social media, focusing on the crucial global issue of energy conservation.