Set The Trend! aims to curate and nurture the film community by exploring new digital business models that give European industry more value and lead to a win-win situation for all players from the film industry, by offering a platform of exchange and a network for international sales agents and professionals in a digital environment: - to improve markets’ vision and increase markets’ access, - to rethink and reboot film distribution, in order to give the opportunity to the industry to set the trend(s) for European films"Set The Trend!" works through multiple activities and a strong focus on the US innovative online market: - 2 steering activities of international sales agents' work; "Downstrem" side (distribution) at Sundance festival; "Upstream" side (production and series)in Deauville festival- 1 conference to wrap up steering activities and to widen the vision with a sharing of knowledge and a brainstorm on current challenges for distribution and circulation in the digital age. Set The Trend! aims to encourage networking and business to business exchanges between EU and US industries and to facilitate access to markets:- by bringing some tools, knowledges and key strategies with inspiration from US industry;- by developing innovative ways of distributing/releasing in online environment; - by promoting existing European initiatives to professionals.