"Set The Trend!" is curating and nurturing the film community by exploring new digital business models that give European industry more value and lead to a win-win situation for all players from the a/v chain, by offering a platform for international sales agents and professionals to improve markets’ visions, to increase markets’ accesses, and to rethink and reboot films distribution due to the digital age, in a word: to "Set The Trend!" for Europe."Set The Trend!" works on international distribution aspects in digital environment through multiple exchanges activities and strong focus on USmarket and US innovative online industry. "Set The Trend!" calls EU and US industries to question themselves about international distribution in digital age thanks to 3 activities:- 2 activities: On downstream side of international distrubution (distribution work for the sales agents) in Art House Converegnce and Sundance festival & On upstream side of international distribution (production work for the sales aegnts) to meet the keyplayers- 1 annual conference (wrap up of activities, public conference and workshops) on international distribution to share knowledge and brainstorm about new challenges and strategies to face them.It aims at encouraging networking and business to business exchanges between EU and US industries and facilitating access to markets by bringing some tools, knowledges and key strategies, by developing innovative ways of distributing/releasing in online environment, by promoting existing European initiatives to the industry, and by getting inspiration from US industry and creating out of it own European digital models to the send the trend(s).