The objective of the SERAMIS project is to push the boundaries of current RFID implementations, thus turning them into powerful tools for intelligent information management. For this purpose, SERAMIS develops models, procedures, and tools for the handling of massive RFID data sets. The project aims at covering the entire causal chain from the initial investment in an RFID data collection infrastructure to the impact of data processing on firm performance and customer satisfaction. Not least, SERAMIS puts special emphasis on the analysis of privacy issues arising from RFID data. The project results are put into practice by two leading European fashion retailers and innovators in RFID usage. Our ultimate aim is to create benefits for individual business processes, strategic and industry-level impacts as well as guidelines for handling the trade-off between the interests of technology users and the privacy rights of their customers. The project outcomes are developed for the largest reuse possible and address the needs of players in the retail industry and beyond.