The aim of "Save the North Sea" is to contribute to a sustainable and less polluted North Sea by influencing attitudes and behaviour regarding marine litter among groups who are among the key sources of this problem: the fishing, offshore, recreational and shipping industries. Save the North Sea is supported by the Swedish, Danish and Scottish Ministries of the Environment as well as the Dutch Ministry of Transport, Public Works and Water Management. Achievements: The project focused on cross-sectoral activities to minimize marine litter pollution with a pilot study on better waste management systems; market research studies to provide new information sources on the underlying causes to why marine litter continues to exist despite EU directives; and research on Fulmars to give marine litter indicators. The project also aimed to create new cooperation structures and knowledge platforms for national, regional and local authorities as well as policy makers, opinion builders, SMEs and NGOs in the region. The project received a UN-Habitat Programme Good Practice award for being one of the most sustainable projects in the world. Politically the project has also received recognition at CONSSO, OSPAR and Environmental Minister Meetings. As a result of the recycling machine that was installed as part of the project, four unemployed people obtained work. Now that the project has been completed three of these people have obtained full-time work at the harbour in Skagen, DK.