ROADIDEA argues that effective accessibility to all kinds of useful background information combined with advanced data fusion methods and technological information platforms with high level of standardization are prerequisites for creation of innovative mobility services. These help developing better information infrastructure as well as public and private services providing Clean, Safe and Efficient mobility for people and goods. The hypothesis is a framework for technical development in the project, and verified in Northern, Central and South-Eastern parts of Europe. The differences of the existing transport systems and available data sources are analysed as well as the problems caused by local climate and geography. The main focus for research will be road transport with all its user sectors, but co- and multimodality and other forms of transport will be included.In several occasions, project innovates in a systematic way new service concepts and improvements to existing systems and background models, utilizing new kinds of data and data fusion. Using rather a user- than technology-centred approach, ideas are screened and evaluated by end users, leaving the best and most potential ones for further study and development. These key innovations are projected to the existing European transport infrastructure and systems, thus revealing the key development targets and bottlenecks. During the following development phases, the barriers for innovations and measures to remove those barriers are identified, and tackled when possible. As a final result, ROADIDEA will present a road map to a more innovative and competitive European transport service sector. Technology is a mean to provide safe, clean and efficient mobility services for people and goods. ICT can make all this reality if and when we have acceptance from the market, i.e. the users.