Description Rights Data Integration will show how rightsholders (e.g. a publisher, rights society, individual photographer) can manage and trade rights with rights users in any media and using any business model.A number of rightsholders from different media sectors (e.g. text publishing, musical works, broadcast music, news, still images, audio visual) some of whom will be the original creators of a work and others managers of the rights to that work, will provide rights data in their current formats to a central transformation hub. Some rightsholders will use open standards (e.g. ONIX, RightsML, PLUS), others will use proprietary standards.  The hub will use a data model created by the Linked Content Coalition to transform the data into a common format, and then into one of a number of existing formats accepted by exchanges providing a transactional interface with rights users. The project will examine the practicality of the transformation process, the process by which existing schemas for both rightsholders and exchanges need to be enhanced and/or new schemas created, and the practicality of how rightsholders can respond to automated queries from rights users.