The project sets as its main goal to enhance public recognition of researchers and their role in society and to encourage young people in Bulgaria to embark on scientific career. In the framework of the Europe 2020 strategy, the project focuses on the need for increasing the number of researchers and innovators in Europe and to foster the interest of the society and the youth, in particular, to research and innovation.For achieving the main goal, the following project objectives are defined: to disclose to the public the hidden sides of life and work of researchers, and show them as professionals and ordinary people; to highlight the EU emphasis on its researchers, the role of researchers in the Knowledge triangle and for building the Innovation Union; to involve citizens in debates on the contribution of researchers to European economy and society, as well as in ideas generation and open innovation; to foster active citizens position on the policy for growing research talents and making research and innovation attractive for young people.The project activities targeted at the younger participants will include within the ‘Atelier of young talents’: ideas competitions involving young people; cafes scientific ‘Young talents under Spotlights’ – where young talents will meet children and youth and discuss research topics with them.Most of the activities will be targeted at all age groups and will focus on making the public acquaint with the work and life of researchers: amusement programs of researchers – ‘Concert under the Stars’; ideas fairs – with stands of researchers’ groups presenting their research projects and new ideas and discussing them with citizens; lifestyle of researchers visits of research facilities – guided by researchers; games between researchers and public ’Who, what, where – show your knowledge’; exhibitions of researchers; newspapers and dedicated web materials on researchers.