"The project concept is based on results of previous public opinion surveys, and the wish of people Researchers Night to become a regular event in their city, where they can interact with researchers and entertain. The main goal is to enhance public recognition of researchers and their role in society and economy, to encourage young people in Bulgaria to embark on scientific career.Main objectives:-disclose talents and hidden sides of life and work of researchers, and change existing stereotypes about researchers and their profession-raise awareness on the central role of researchers and their contributions to economy and society-highlight EU emphasis on researchers and opportunities for them in the large European labour market-make science and research career attractive for young people, and especially womenThe target audience will be, first, young people – children, teen-agers, students, and second, their parents and the public at large, including industrial and non-governmental organisations. The activities will take place in largest Bulgarian cities – Sofia, Varna, Plovdiv, Rousse, Burgas and Stara Zagora, where researchers will meet people in universities, Cabinets of Curiosity, scientific cafés, Knowledge Transfer Kiosks, Innovation Fair, amuse them with verses, music life performances, experiments. European corner will inform about Marie Curie, Ernest Rutherford, EURAXESS, activities of FP7 People programme, success stories.The Communications strategy will convey two important messages: ‘European Researchers discover the micro world’ and ‘Research is a passion for a whole life’. It will also look for synergy with the International Year of Chemistry, 100 anniversary of Nobel prize of Maria Curie and creation of atom model by Ruddurford, and contributions of women to science. Consortium capacity is shown already at previous Researchers Nights, and within partners’ collaboration in supporting researchers’ career, mobility and innovation."