The core objective of the project lies on effectively communicating the medicinal and cosmetic properties of specific plants, trees and herbs, aiming at informing the population in a more integrated and comprehensive way regarding the beneficial properties of the plants and at strengthening the demand for such products. The above aim will be achieved through the following outputs: Detailed analysis of current situation regarding the existing production, pricing, harvesting, distribution and future opportunities, Development of an e-platform for the utilization of e-market place, including advising services to existing and potential farmers Ø documentation regarding both product characteristics and characteristics concerning the local culture and local tourism, Cooperation of the Local Government Authorities with educational and research institutions.