The main idea of My-e-Director is to research and develop a unique interactive broadcasting service enabling end-users to select focal actors and points of interest within real-time broadcasted scenes. The service will resemble an automated ambient intelligent director that will operate with minimal or even without human intervention. Contrary to state-of-the art services of similar nature that focus on few targets and low-level activity scenes, My-e-Director will be implemented in the scope of large scale multi-actor, multi-target environments and high-activity scenes. The key innovative feature of the My-e-Director broadcasting service is the personalised selection of "targets" via semantic search, and accordingly the delivery of a personalized video stream to end-users. Delivery will be supported through a variety of channels including IPTV, DVB-T, DVB-H, as well as mobile networks. The personalized selection and assembly of the target streams will be based on a context-aware multi-camera selection algorithm. The latter will be implemented according to context information, which will be derived by a number of underlying pervasive and perceptual technologies for context-acquisition. Instances of these technologies in both indoor and outdoor environments are nowadays reaching a robust and mature state.End users of the platform will be able to select specific cameras in order to focus on precise places and scenes or even in order to "follow" individuals or groups. The consortium aims to develop and deploy a technology showcase for the coming 2012 Olympic Games in London. In a nutshell my-e-Director will built a prototype context-aware broadcasting platform, offering personalized streaming experiences to individual users or whole user communities. Based on this platform fixed and/or mobile users will enjoy a diverse range of personalized media services, which will be seamlessly supported by the underlying fixed, broadcasting and mobile telecommunication netwo