The overall objective of the project is to tackle the physical inactivity crisis in Europe, which has been documented so far essentially through the 2008 EU Physical Activity Guidelines at the institutional level.The project aims at gathering and analysing European data on the scale, costs and consequences of the physical activity crisis in Europe, with the view to complement existing European data on the state of physical activity in Europe, to identify and promote sectorial good practices whilst adopting an innovative cross-sectorial, holistic and transversal approach. This scientific support phase and the research produced will be complementary to existing EU data, in line with the 2013 Council recommendation on the promotion of HEPA.This first scientific phase will be used to raise awareness of the physical activity crisis to decision makers – and the need to make HEPA more of a political priority, as to give a new political impetus to the promotion of HEPA at EU level and to incite European and national decision-makers to use the transversal principle: integrating physical activity as a tool/solution into relevant sectors of society like education, public health, cities and urban planning, the sport industry and grassroots sports. This will materialize via the proposal of operational recommendations to tackle physical inactivity in Europe.Eventually, this project aims at engaging change-makers in critical sectors to show how HEPA can benefit their work and help solve the challenges faced in those areas, with the view to examine and to build on existing recommendations from the 2008 EU Physical Activity Guidelines, as well as to deliver sector-level good practices and recommendations to promote HEPA at EU level.This project will build on existing frameworks of promotion of physical activity, including the international Designed to Move initiative, of which the partner organisations of this project are “champions”.