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Personal Brand Marathon
Personal Brand Marathon
Start date: Aug 1, 2014,
End date: Jan 31, 2015
PROJECT
FINISHED
Personal Brand Marathon is an adventure of 30 youngsters, early adopters, career-minded professionals and enlightened youngsters aged between 18-35 years that will join a 3D personal branding training course in Brasov county, Romania.
During eight days, the youngsters will learn through non-formal education methods and from special guests and specialists in the field how to build their personal brand in order to raise their unique value proposition, their social projects or startup projects. With a powerful personal brand, youngster can find job easier, can influence opinions as bloggers, speakers, citizen journalist or social entrepreneurs.
The project main goal is to create a creative space for participants that helps them to discover their unique values, to create and maintain a brand, to set goal, plan & define it, to promote it through different instruments and channels. During the training course, the youngsters will receive different tools and advices from specialists in order to help them to build a powerful online identity that's aligned with our real-world personal brand.
The objectives of the training are to exchange with youth leaders, volunteers, social entrepreneurs innovative non-formal methods on personal branding topic, to help them to explore a full range of possible career options, to nurture and solidify the social entrepreneurial, personal brand and leadership skills while enhancing networking and multicultural awareness. They will share their experiences and transformation process through the innovative platform dedicated for this project where useful information will be uploaded continuously before, during and after the project. They will become the main ambassadors of personal branding and of the online platform, each one of the partners promoting it in his country.
The methods used can be categorized in 4 big dimensions: methods of self reflection and self discovering(storytelling, online personal brand check ), integrative methods (team-building, debates, strategies planning), learning through individual experiments (best practices interactive presentations, group mentoring), creativity and ideation methods (graphic facilitation and creativity activation)
At the end of the project, the youngsters will be aware of the Erasmus+ advantages and how this programme contribute at shaping their international point of view and mindset. Also at the end of the project they will have a personal branding one year individual action plan.
On long term, the platform created and the content creators will become a international voice for personal branding trainers, youngsters around Europe interested in this topic, project managers, entrepreneurs and startupers.