PEOPLE brings together Higher Education Institutions from the social sciences and industries from the sustainable living and energy sector to jointly develop and integrate people-centred development approaches into research, teaching and learning practices. At the core of the project is the idea that understanding people should become an indispensable part of industrial development processes, as a means to achieve practical-based education as well as new categories of products, services, or business strategies that truly address people’s needs and lead to sustainable innovation.PEOPLE addresses 3 urgent challenges for the European Union: 1. the underemployment of European graduates in sociology, psychology and anthropology fields;2. a lack of social science expertise in the sustainable living and energy sector;3. the need for better-engaged social science learning in Higher Education.The key innovative contribution is the implementation of People-centred Learning Cycles as a novel pedagogical approach that brings together interdisciplinary groups of students, faculty educators and industry professionals to solve real-life business challenges. New learning modules will be embedded in degree programmes, enabling students to gain valuable practical skills to complement their theoretical education, while demonstrating the value of that education for industry.PEOPLE is a consortium of industry representatives, Higher Education Institutions and intermediary organization based in Slovenia, Czech Republic, the UK and the Netherlands. The project adopts an aggressive exploitation strategy to sustain the activities, results and partnership also beyond the project lifetime, such as: -sponsorship process to support people-centred project extension or cultivate a new project topic;-offer students an internship, cooperative education or part-time experience;-institutionalize the people-centred learning cycles in the existing study courses using the ECTS system.