Supporting the next generation of content-rich networked services on mobile devices is presenting major technical challenges for Europe's semiconductor and Consumer Electronics industries. Unlike the standard PC architecture, these devices have huge variation in multimedia capability and must operate under widely varying network conditions. Software complexity growth on these devices is now outpacing software productivity improvements by a factor of 4 to 1. Limited by cost and time-to-market constraints, current practices result in client services that are statically defined and non-optimal within the context of operation. OpenMediaPlatform (OMP) aims to define an open service infrastructure for media-rich end-user de-vices that will address software productivity and optimal service delivery challenges. OMP innovatively combines two main streams of modern software engineering:1) Split compilation techniques that leverage component based SW engineering and provide binary portability (CLI standard) with no performance penalty;2) Standardized and open application programmers' interfaces (API) for advanced multimedia stacks that support resource management and context awareness at component level.Together, these two technologies will deliver a computing tools infrastructure and a media infrastructure to ensure optimal deployment of dynamically composed media services that scale with device and network capabilities. The OMP approach will be demonstrated using scalable video coding on two different platforms. The expected results are: 1) An open-source GNU-based static compiler for the generation of processor-independent CLI binaries with additional metadata for deployment-time component optimization,2) A CLI dynamic compiler and runtime system exploiting component-specific metadata, 3) A resource-aware system specification and design tool and 4) a set of improved standard API's for multimedia components and a reference opensource project.