Open Educational Innovation & Incubation (OEII) is committed to the requirements and design of an organisational interface, which (more) effectively translates market-specific requirements into the delivery of content, courses, classes, modules or programmes, at a distance, blended, or in a mixed mode. The organisational interface is to become an accelerator for the enhanced incubating of new educational initiatives. Important areas of priority are explored and evaluated per region of country. The role of universities, departments and organisational incubators in the acceleration process, is evaluated. It is explicated what issues & processes have hindered and/or promoted the knowledge transfer process between (or inside) the different parties, and opportunities are identified to improve the situation. Suggestions to improve organisational interfaces are formulated, and appropriate motivation and reward mechanisms for academics and accelerators are suggested. An ideal knowledge value chain for the market-university system will be formulated, which is focused on the targeted educational areas and/or emerging markets. Moreover, in transcending a regional perspective, best-practice linkages between other European universities and markets will be explored. Practically, OEII performs a cross-comparison of university interfacing models and assesses their associated market receptiveness (WP1). It deduces more flexible interface models for the organisation, which are increasingly designed to improve the support for (pre)incubation of new educational initiatives, encompassing various stakeholder involvement (WP2). It seeks to obtain more systematic empirical insight as to the incubation process through emerging or running pilots as well as through small-scale experimentation pilots (WP4). OEII finally formulates recommendations as to the organisation of a (more) sustainable and effective university-market interface and an associated code of conduct (WP5).