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New Music: New Audiences
Start date: Sep 1, 2012,

New music in Europe is characterised by the national fragmentation of performances and audiences. Although the issues related to audience development are common to all countries, European collaboration in this field is absent. The goal of the New Music: New Audiences project is to launch a pan-European cooperation on audience development bringing music professionals, artists and audiences directly together. It aims to build a lasting network of organisations dedicated to unlocking the potential of new music in Europe for the benefit of audiences, by defining methods to maintain and develop an audience regardless of art form.The project brings together 40 European organizations which are representative of Europe’s geographical and cultural diversity.Through professional seminars, research studies, exchange of repertoire, interactive concerts and workshops, artists, operators and audiences will seek for new ways to improve the relationship between the music performance and how the audience experiments it. This new knowledge will be collected by researchers for the benefit of all European operators with an interest in the field of audience development. The project will also develop new concert forms endeavouring new forms of musical language and musical expression. The objective is not only to strengthen exchanges of knowledge and art works, develop the mobility of artists and increase audience participation, it is, in the longer term, to allow the public to be at the centre of musical creation, and favour the creation of a genuine European network of audiences. The project in numbers :52 live and broadcast concerts with 104 pieces of music, performed by a total of 650 artists in 14 countries, for a total audience of 360, 000. 10 workshops organised in 10 countries, plus 3 conferences on audience development for a public of 2,000 artists, professionals and experts. One research report on audience development for cultural operators and artists.
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