The project pursued the following main objectives: greater recognisability of the area by the establishment of the common MURANIA tourist zone of border regions; joint development of innovative, high-quality and marketoriented attractive tourist products with the elements of natural and cultural heritage of the multicultural area; joint promotion and sale of an integral tourist product; promotion of entrepreneurship in tourism; joint information and management of visits to the zone; increased tourist visits. Achievements: The Murania tourist zone has been established; the new tourist products Wellness Murania and Harmonija Biti (The Harmony of Being) have been developed; tourist theme paths (bicycle, trekking and wine roads) have been developed; education and counselling sessions for tourist guides have been organised; promotion and marketing of the offer of the Murania tourist zone have been carried out.