MobiCloud is a collaborative platform for developing, deploying and managing mobile applications for business-critical scenarios such as public transport, field service or construction.The smartphone revolution has opened a large untapped market for mobile cloud services in the enterprise but very few business-critical applications have been brought to market because of:- high development costs (portability across multiple types of devices)- human challenges (poor ergonomics of mobile apps for complex business tasks)- technical challenges (tolerance of cloud services to unstable network connectivity)MobiCloud addresses the 3 main challenges of mobility:- cross-platform support based on hybrid technology (native + javascript/HMTL5)- context-aware data based on the situation of the user (context engine)- cloud-based distributed architecture (smart & secure connection to third party legacy systems)MobiCloud's initial demonstration scenarios focus on industries where collaborative mobile applications can support a more efficient, greener organization. For example, companies can reduce their costs and their carbon footprints by optimizing the dispatch of workers in the field based on real-time context.MobiCloud is also an online technology marketplace where end-users, mobile developers, application vendors, and system integrators can collaborate to develop an end-to-end solution with high ROI impact.Join the MobiCloud revolution at www.mobicloudproject.eu !