The MAXICULTURE Support Action aims to maximise the impact of EC funded ICT projects in the cultural domain through the adaptation, testing and transfer of a socio-economic assessment methodology. The MAXICULTURE idea emerges from the consideration that there is a growing need to verify how public investment in R&D can guarantee the best value for money and maximise the impact on European economy and society. This is nowhere more needed than in the cultural heritage sector. The MAXICULTURE consortium have participated in previous initiatives such as the EACEA "Study on the entrepreneurial dimension of the cultural and creative industries" and the ERINA+ and SEQUOIA support actions (socio-economic impact of research e-Infrastructures and research projects in the area of Internet of Services) and are aware of the issues originating from the specificities of the cultural sector. Thus, the consortium will work with domain stakeholders and projects from call 6 and 9 in order to best capture their needs, feeding them into an effective methodology that will support the projects to self-evaluate and increase the impact of the social, scientific and economic results within the European cultural, educational, scientific and leisure contexts.With the aim of supporting the maximisation of the research outputs effectiveness and efficiency, MAXICULTURE will analyse projects' outputs, not only in terms of innovation and improvement related to the state of the art of the cultural sector, but also in terms of transferability of results to the wider society in general and to the supply-industry in particular. Self-assessment results and best practices will be used as a base to develop the recommendations for the successful implementation of a long term agenda for actions within ICT at the service of the cultural sector at EU and national level for public authorities and stakeholders in years 2015-2020.