Despite all predictions of a tightening labour market in the near future, the recruitment policies of organisations remain predominantly youth oriented. Most key persons with an influence on recruitment policies are ill-prepared to meet the challenges associated with HRM practices for attracting job applicants from diverse age groups. This assumption is supported by the remarkably high public interest in the work and outcomes of the past LdV pilot project mature@eu (www.mature-project.eu/) - a project which seeks to enable HRM and recruiters to introduce age-diverse recruitment procedures via an open source e-learning platform and the provision of a comprehensive toolbox.