MAKEOVER project aims at improving the competitiveness of small and medium enterprises in Triveneto macro-region (Veneto, Trentino South Tirol, Friuli Venezia Giulia), in North Eastern Italy, in order to help in achieving the targets fixed by the Europe 2020 strategy for a smart, sustainable and inclusive growth. MAKEOVER project fully addresses the challenges of part 7 – Innovation in small and medium-sized enterprises – of HORIZON 2020 Work Programme 2014-2015. It will offer services to SME’s to enhance their capacity in managing innovation. It will promote the importance of Innovation Management and SME Instrument among small and medium enterprises, providing companies more inclined to innovation with two types of professional services: Key Account Management (KAM) for SME’s beneficiaries of SME Instrument and support to establishment of Innovation Management Systems (IMS) for companies with high propension to innovation. KAM service will help selected companies to better exploit the benefit of SME Instrument, accompanying them in finding a suitable coach, identifying and implementing their own exploitation plan. IMS support service will help innovation oriented companies in identifying and establishing their own system of management of innovation as a strategic asset for company growth on the market.