The project titled "Plum as a connecting link in the development of the tourism in the Szatmar Region" wants to contribute to the achievement of the objectives included in the Hungary Romania Cross-Border Cooperation Program, within this to the strengthening of the socal and economic cohesion in the border region, especially in the Hungarian and Romanian sides of the Szatmar region. The project wishes to strengthen the cross-border business co-operation, with special regard to the development of tourism and within this the improvement of tourist appeal, joint product development and marketing, based on our common treasure, Szatmar Plum. By the implementation of several activities connecting to each other, the porject wants to contribute to the increase of the number of visitors; tourists coming from the two countries can jointly view the tourist spectacles of the border region, while visitors from third countries can visit the show-places of both sides.The general objective of the project is strengthen the cooperation between the communities on the basis of the joint treasure, the plum of Szatmar, with special regard to the development of tourism.Target groups: tourism, gastronomy professionals of the two counties, colleagues of the area concerned by the project, colleagues of companies engaged in tourism, colleagues-in-charge of tourism of professional organisations and local governments. The main specific activities of the project and results are: Establishment of the "House of Szatmar Plum" in Hungary; "Szatmar Plum Showing Room" in Romania; Interactive exhibition centre; Species collection showing the provincial plum species in Hungary; Working out the cross-border plum route development conception; Organisation of professional study tours; Purchase of tools; Communication activity.