The project in briefThe Mediterranean region has become one of the most popular tourist destinations in the world. As a result of intense tourist flows, the area has witnessed both cultural and economic achievements, as well as impoverishment and environmental degradation. Maritime locations have been exploited and, at the same time, inner locations with their natural resources have been neglected. The redistribution of tourism pressure over an extended season and towards different market segments drawn from local cultural and natural diversity is nowadays a key challenge in order to secure sustainable development for the Mediterranean region and for future generations. LIVE YOUR TOUR aims to address the issue by offering alternatives to mass tourism which preserve of the environment, valorise local cultures, and directly benefit to local economies. Specific objectiveTo increase sustainable tourist flows in the target areas of Italy, Spain, Lebanon and Tunisia, especially off-season and in marginal geographical zones. Expected Results: • Strengthened knowledge and know how of local institutions in target areas about strategic planning in the field of sustainable tourism• Local communities more aware and active about the benefits of the preservation and enhancement of cultural and natural heritage and about sustainable development and tourism • Increased tourism local actors competitiveness and ability to respond to the national and international market demand • Improved tourist offer and access to the target areas, especially off-season and in marginal geographic areas • Off-season holidays and visit to inland areas increased of at least 15%