Our project is inspired by two observations, shared by most European education policy documents and relevant studies. Firstly, there is a clear need to increase participation in adult education across Europe; and secondly, new ways of sharing best practices among European adult educators must be found. We want to address this need in an innovative way: through the medium of videos. We will produce professional high-quality videos on adult learning that target adult educators, general public and policy makers. A video aimed at the adult educators will tell the story of an adult educator and offer practical ideas and share good practices for professional development for European adult educators. The video for the general public and policy makers tells the positive growth story of an adult learner, inspires to learn and freshens the image of adult education and furthers knowledge about its benefits. The videos will be produced in five partner countries with partners experienced in video production: Finland, Germany, the United Kingdom, Denmark and Portugal. The sixth partner, EAEA, will lead the dissemination activities of the project. HD video are an effective, time-economical medium speaking to both people’s intellect and emotions. For example, showing good educational practices instead of writing about them is much more effective. Another example: a European citizen is much more likely to be inspired into adult education through the filmed story about a fellow learner than a brochure on learning benefits. Also, videos reach that segment of the population who, for various reasons, do not like to engage with written text. This includes for example special learners such as dyslexics. In other words videos fulfil accessibility criteria better than text. Our project would pioneer and pilot cross-European video production in the adult education sector. Production team, consisting of a camera man, sound operator and a journalist, will travel to each selected location and shoot material based on the research and script developed by the partners. After shooting the material will be edited and post-produced by the production team. The videos are disseminated as an open educational resource in adult education media (LLinE, website of EAEA, with social media sharing options), Erasmus + dissemination platform, and potentially in European national television channels. In adult education media the videos will be complemented by written analysis of the methods and practices filmed, with the possibility to comment and discuss the content online. This analysis, written by education experts and scholars, is, on its part, a bridge between education research and practice. This project will produce innovative adult education promotional material for the use of adult educators and adult education advocators. It thus aims at bringing positive and long lasting effects to the adult education professionals to support their work and also bring adult education closer to the general public in an understandable and easy-access form. The videos produced will be integrated into project partners’ existing communications and they will be made available for different advocates of adult education throughout Europe. By introducing a variety of European examples of adult education issues the project outcomes, the videos, can be utilized in countries with different adult education history and perspectives. The videos produced in this programme will serve as advocacy and training tools for many European organisations. Through the dissemination networks of EAEA (an umbrella organization for 116 adult education organisations in Europe) the videos will reach the main European adult education organisations and policy-makers on education. High quality videos will contribute also to the profile of smaller adult education organisations that wouldn’t have the resources to produce such videos themselves but can exploit the videos in their own work.