Social media are most influential media of the 21st century. They provide simple and fast access to millions of users – it means that if used wisely social media and digital technology can be valuable tool in initiating social innovation. Still, only social media and digital marketing professionals are in details informed how the algorithms of the social networks works and why our posts are visible only to persons already interested or engaged in the topic. Lacking practical knowledge and skills youth workers are struggling to expand the reach of the posts and the visibility of the campaigns and activities of the youth associations outside the community they have already reached through the social media. For all these reasons we initiated a project that will support youth associations in efficiently using digital technologies and social media. Learn IT Tools – Social Media Training is seven days training activity that will be held from 22-29th of April 2016 in Bad Sachsa, Germany. Youth workers, project managers and persons that deal with communication management (PR) issues within youth associations are the desired profile of participants. In total 38 participants from 10 countries will be equipped with practical knowledge and skills on how effectively to use social media as a tool for campaigning and for increasing the visibility of the youth associations. In addition to this the participants will be equipped with practical knowledge and skills on how efficiently to use social media for networking purposes, fundraising activities, increasing visibility of Erasmus + programme, campaigning for recognition and validation of learning outcomes gained through non-formal education activities etc.Innovative methodology of work will combine delivery of practical knowledge, skills and hints by guest speakers – experienced social media and digital marketing professionals and process of non-formal learning through learning by doing, learning from each other and learning from good practices facilitated by experienced team of trainers. The methodology of work will intend not only to equip the participants with applicable knowledge and skills, but to influence change in their behavior – to inspire them to apply the information and competences on local and national level.The project is expected to have positive impact on the quality of work and visibility of all participating organizations. Further on, the project is expected to raise awareness among youth associations and other civil associations on the importance to include digital activism and social media in their communication strategies. By developing intellectual output – manual on how youth association can more effectively use digital technologies and social media in increasing visibility and making this manual available through the already existing Erasmus + network, the project will influence increased visibility of the Erasmus + programme. Last but probably most important, the increased visibility of the campaigns and activities of the youth associations will influence increased support and civic engagement in addressing and resolving problems of common concern, confirming that social media can serve as valuable tool for social innovation.