The purpose of the “Knowledge is Power, Age ain't Matter” project is to provide more opportunities for people aged 50+, making them more active and counteracting social and digital exclusion by developing and disseminating know-how on how to commence and conduct non-vocational education at higher education institutions within the framework of the Academic University of the Third Age. Five universities from different parts of Europe take part in the project: from Poland – the Poznań School of Banking, from Turkey – Kütahya Dumlupinar University, from the United Kingdom – University of Northampton, Italy – University of Salerno, Spain – University of Vigo. Project participation and experience exchange among partners representing public and private universities, specializing in different disciplines from economics to technical, to medical, to pedagogical, and with different experience in the tuition of people aged 50+, coming from different countries diversified in terms of territory, culture and religion, and at different economic and social levels shall ensure that the solutions and outcomes of the project will be international in nature and applicable in practice. This project is a response to issues identified during reviews and research held and conducted by all project partners, and specifically: - low level of activity or participation in non-vocational education by people aged 50+, in particular males. Reason: lack of a non-vocational training offer suited to their needs and interests, and lack of motivation due to insufficient awareness of people aged 50+ about the benefits from lifelong learning (LLL). - low level of digital competencies- ICT, and lack of motivation to use them resulting in social and digital exclusion of people aged 50+, - missing know-how at many higher education institutions related to the use of the potential they have: educational, organizational and infrastructural to drive and conduct non-vocational lifelong learning for people aged 50+ - lack of competencies among academics to prepare and conduct non-vocational courses adapted to the needs and learning capabilities of people aged 50+. To help counteract and address the presented problems the following actions were planned in the project which shall translate into results and outcomes. 1. Creation of a survey to research interests of people aged 50+ (split by females and males) as well as their motivation to undertake personal development activities, with research held at partner universities as a follow-up. 2. Survey data to be used to select 40 topics for courses and workshops for people aged 50+ as well as the development of curricula. At least 50% shall address the needs of males, since they make up just under 20% of people 50+ who are active. 3. Insights shall be used to prepare an effective marketing campaign dedicated to the group aged 50+ and to create promotional materials that will be used in focus group research. 4. To prevent digital exclusion of people aged 50+ a Moodle50+ platform shall be developed for remote learning and communication, suited to the capabilities and needs of people aged 50+ and five 18-hour long blended learning courses shall be prepared on ICT, adapted to the pace of learning of people aged 50+. 5. In order to improve the skills of partnership universities’ staff in teaching people aged 50+ they will be trained on the methodology of preparing and conducting classes for people aged 50+ using Moodle50+. For dissemination purposes they will run similar workshops for their universities’ staff. In addition, a manual shall be prepared on how to teach people aged 50+. 6. The presented project outcomes will be regularly disseminated on the project website and will serve as input to develop an innovative tool dubbed AU3A Guidebook (Academic University of the Third Age Guidebook), which will be a compendium of know-how, tools and best practice for universities in EU, to commence and conduct non-vocational education of people aged 50+. In order to test the manual, offer and for promotional purposes Dumpupinar will start a Third Age University pilot in which 50 people aged 50+ will take part. The testing of the Moodle50+ platform, ICT courses and offer for males will be held at the Poznań School of Banking. In addition, to disseminate the results all information about the project and AU3A Guidebook will be available on the project website and the website popularizing Erasmus plus program. This will also be sent to 60 higher education institutions which are closely networking with project partners both in their countries and abroad. Popularizing events will be organized for ca. 200 people in total – academics and guests at all partner universities. The long-term outcome of the project will be the opening or development of Third Age Academic Universities at project partners’ Universities in 5 countries and encouraging 60 other higher education institutions to pursue such activities.