The extreme consequences of recent catastrophic events have highlighted that risk prevention still needs to be improved to reduce human losses and economic damages. The KULTURisk project aims at developing a culture of risk prevention by means of a comprehensive demonstration of the benefits of prevention measures. The development of a culture of risk prevention requires the improvement of our: a) memory and knowledge of past disasters; b) communication and understanding capacity of current and future hazards; c) awareness of risk and d) preparedness for future events. In order to demonstrate the advantages of prevention options, an original methodology will be developed, applied and validated using specific European case studies, including transboundary areas. The benefits of state-of-the-art prevention measures, such as early warning systems, non-structural options (e.g. mapping and planning), risk transfer strategies (e.g. insurance policy), and structural initiatives, will be demonstrated. In particular, the importance of homogenising criteria to create hazard inventories and build memory, efficient risk communication and warning methods as well as active dialogue with and between public and private stakeholders, will be highlighted. Furthermore, the outcomes of the project will be used to efficiently educate the public and train professionals in risk prevention. KULTURisk will first focus on water-related hazards as the likelihood and adverse impacts of water-related catastrophes might increase in the near future because of land-use and/or climate changes. In particular, a variety of case studies characterised by diverse socio-economic contexts, different types of water-related hazards (floods, debris flows and landslides, storm surges) and space-time scales will be utilised. Finally, the applicability of the KULTURisk approach to different types of natural hazards (e.g. earthquakes, forest fires) will also be analysed.