"With two governmental offices supporting, all universities and the main leading colleges in Israel taking part, Researchers' Night 2011 event expected to be a great success and to fulfill its objectives. Read on...Israel`s Researchers' Night (IRN) has been a highly successful national science project. Every year, many people attend the event and numerous institutions want to partner on an event that has become a sort of informal Researchers' National Day. Moreover, the partnership on Researchers' Night in Israel has turned the IRN consortium into a much larger and stronger community science education body, which has begun to take on additional joint actions in the field of science orientation.In 2011 we plan to expand emphasis on academic research and its implementation in industry, at the encounter with ""scientists as ordinary people like us"".Four additional academic institutions will run activities in 2011. The Open University (OUI), Sami Shamoon Collage (SCE) and Haifa University (HAIFAU) which will join us for the first time and will also finance the activities using own funds, Bar-Ilan university which was responsible for WP3 but on 2011 will run activities during the night instead. Ort Braude College which hosted some successful activities last year will join us this year as well using own funds for 2011 activities. We believe that with almost no budget expand, these newly added institutions, yielding a greater number and range of participating scientists, will contribute to the attractiveness of the event and appeal to Israelis of all ages, backgrounds and geographic locations, who will come to meet researchers face-to-face. We will cover geographically the entire country, with many event locations (science-café and round-tables) outside the campuses, where the public and researchers will have a chance to converse at eye level.The 2011 event will focus on Chemistry in line with UNESCO's International Year of Chemistry (2011)"