Small agricultural enterprises and farmers are in a disadvantageous position to other players in the food chain (food manufacturers, wholesalers, retailers). Often times their efforts to maintain and improve their market position and to upgrade their market share or to expand their business internationally goes unrewarded. It is obvious that one single SME cannot compete with the marketing power of multinational companies. However, a new trend in the agricultural sector provides a great chance for small enterprises and farmers: Rural Branding.Therefore, the overall objective of the Farm Inc project was to improve the quality of continuous vocational training and the acquisition of skills for the agricultural sector through the adaptation and further development of a specific marketing training tool. The challenge was to highlight to the agricultural enterprises in the project countries (IT, EL, LV, CY, BE) the importance of using novel marketing principles such as branding and internationalisation in their workplace. Farm Inc developed training material to upgrade the skills to better brand and market rural products and to internationalise the business, taking advantage of the chances that the EU Common Market offers. In the long term this will help to increase their bargaining power in the existing food chain and to open new market possibilities in a continuously evolving EU and World economy. More specifically Farm Inc had the purpose to:- Adapt, develop, and transfer the existing innovative Methodological training Tool for Marketing-MTTM, developed under the LdV Proud Farmer project, in order to address the needs of the agricultural community in the target countries.- Develop interactive training methods for this material (such as videos, animation, links) to facilitate the learning process.- Provide VET trainers with a concise and user friendly training tool to address the needs of learners in the agricultural sector- Strive for the integration of the MTTM in official VET systems in the target countries and beyond.Farm Inc achieved these aims through the elaboration of a needs and transferability analysis, the adaptation and development of the training material. Pilot testing and structured dissemination activities of project results to relevant stakeholders (national and local authorities, VET providers, agricultural associations etc.) have been performed in order to ensure their sustainability beyond the duration of the project.The Farm Inc consortium consisted of 8 partner institutions from 5 LLP countries (BE, CY, EL, IT, LV) with complementary profiles (universities, agricultural associations, VET providers, consulting firms) and expertise ensuring the smooth implementation of all project activities. Each partner had a clearly defined role in the project based on their expertise.