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Internationales Destinationsmarketing (Upper Rhine Valley)
Start date: Mar 31, 2013, End date: Mar 30, 2015 PROJECT FINISHED

Le projet est destiné à assurer la promotion touristique de la région du Rhin supérieur. Il permet de faire connaître sur les marchés internationaux la région du Rhin supérieur aux tour-opérateurs et à la presse afin que ceux-ci fasse la promotion de cette destination. Les partenaires du projet élaboreront des offres touristiques transfrontalières portant sur différents thèmes en étroite collaboration avec des prestataires.Das Projekt betreibt Tourismusmarketing für die Dreiländer-Destination am Oberrhein. Auf internationalen Märkten macht das Projekt den Oberrhein bei Reiseveranstaltern und der Presse bekannt, um die Region als Reiseziel verstärkt in deren Fokus zu rücken. Innerhalb der Trinationalen Metropolregion Oberrhein werden in enger Kooperation mit geeigneten Dienstleistern grenzüberschreitende Produkte zu verschiedenen Reisethemen entwickelt.

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