The FLOURplus proposal was initiated by concerned SMEs and industrial associations that have realized the fluctuations in wheat quantity and quality due to the progressing climate change. Their aim is to finally tackle the core problem of the increasingly varying, non-detectable and thus incontrollable flour quality – being aware that this requires a European-wide sector-solution supported throughout both, milling and bakery sector. The proposed project will deliver a modern and smart process control system (FLOURplus system) which enables to accurately determine the flour quality and to counterbalance varying qualities throughout the main processing steps and quality determining stages (fermentation, proofing, selection of yeast and other ingredients) in manufacturing. The pilot implementation will be performed on widely consumed white bread loaves (large volume product) and rolls (small volume). The system will be ready-to-use for more resource-efficiency and production safety in various scale manufacturing systems, and it will be ready to directly connect to existing and innovative analytical tools and processing equipment and to expand to further products for optimal market penetration. The proposing associations aim to further use the generated knowledge on versatile processing opportunities and correlated product quality and consumer preferences to support specifically their SME members by providing hands-on advice and training on how to manufacture custom-tailored core products to improve SME competitiveness in the market via quality properties (product appearance, sensory) rather than price-competition.