Regional development can successfully integrate cultural and creative industries (CCI) in many areas of economy. To fully exploit their economic potential, the CCI need to increase their capacity to experiment and innovate. In this framework, the project objectives are:• Identifying main cultural events and heritage assets at regional level to be considered the engine for the development and promotion of creative industries, for the attraction of the audience and the tourists.• Strengthening the cultural assets and the creative industries, functional improvement of the different activities and structures, involvement of the cultural and creative enterprises with innovative ideas for processes and products of the cultural assets.• Reinforcing the capacity of CCI to be active in supporting the development of the cultural events and heritage assets and creation of a professional network.• Developing the capacity of both cultural assets and creative industries to be part of an advanced and smart economic system• Improving competitiveness, making the culture an actual engine of local development and finding new sustainable ways for economic growth by merging private and public potential.