INNOVATION AND CREATIVITY IN DEVELOPMENET OF TRAD.. (BRODARJI IDEJ OB MUR..)
INNOVATION AND CREATIVITY IN DEVELOPMENET OF TRADITIONAL LOCAL PRODUTCS WITH HIGHER ADDED VALUE
(BRODARJI IDEJ OB MURI)
Start date: Mar 31, 2011,
End date: Mar 30, 2013
PROJECT
FINISHED
The main objective of the project is to integrate high-quality regional food producers and craftsmen with the providers from the programme area. To development new products and services, marketing concepts and a visual identity for different market routes and different target groups as well as to creation the tourist route by including the producers and providers from the programme area. To Improve skills of the existing craftsmen and culinary providers by training and motivation, and qualifying interested individuals that do not yet have such knowledge and skills on both sides of the border. Expected Results: The result of the project is to have one analysis of the situation regarding the forms of education at the professional level and the possibility of registering a business, one situation analysis of state, possibilities and interests to develop new products and services (in Slovenia and Croatia), 6 workshops (presentational and practical), 1 promotional film about traditional handicrafts and cuisine, website of the project.
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