The 2004 Olympic Games was the perfect occasion to introduce people to the Greek language, not only because they were held in Athens but also because of the games’ ancient Greek roots and the Greek derivation of the names of many Olympic sports. INLET (Introducing language enhancement techniques) used this occasion to introduce techniques that would motivate a mass audience to learn foreign languages, showing individuals how they could benefit by learning a relatively small number of key phrases without having to commit themselves to becoming fluent in any particular language. The project’s month-long promotional campaign was targeted at two tourist ‘hot spots’, Athens international airport and the ancient theatre of Epidaurus, which between them received an estimated 14 million visitors in 2004. The INLET material was distributed via a dispenser at Athens airport and an information kiosk in Epidaurus. It was also available in hotels and restaurants in Athens and on the islands of Milos and Sifnos.