It is always difficult to forecast the future. But it is clear that the possibilities of computer games and gaming industry will rapidly increase over the coming years. New interface technology will appear enabling a different, more natural form of communication and control. Gesture recognition, tactile feedback, and possibly even direct brain-computer connections will be widely used. Games will also not only happen on a screen but can influence other actuators in the house. These developments will have a strong impact on both entertainment games and on games for training and educational use - Serious Games (SG). To advance the state-of-the-art in gaming, to facilitate knowledge transfer to young companies, European audiovisual professionals, and to show the potential of serious gaming in different field of our society was born the training initiative “ItSGas!”.With growing merge between movie and game industries, multidisciplinary training initiative “ITsGAS” is offering European and Ukrainian professionals in the audiovisual sector a series of intensive workshop sessions focused on new business models, methodologies and technologies employed in conception, design and production of serious games in four diverse themes: A. Games for health; B. Simulation Games ; C. Art games and D. Education Games Target group: game and film producers, game designers, game directors, visual artists, level designers, editors, animators, game effects specialists with already proven skills and practical experience in the field of game making and post-production.The proposed project consists of 4 workshop sessions (4 days each) organized as game incubators across four SG themes. Each workshop will follow a full life cycle of game creation including 1) conception and commercial/social value evaluations, 2) user requirements, 3) design and game creation, and 4) game testing.