Background Small and medium-sized enterprises (SMEs) make up more than 99% of the four million businesses in the UK. They generate over 60% of the waste and contribute to more than 50% of the country’s pollution incidents - an average of 37 000 per year. Business surveys show that fewer than 10% of UK businesses believe they have the potential to cause pollution incidents. However, the real figure is more like 60%. As long as the majority of businesses believe their business is not part of the problem, they will not seek solutions. Regulatory guidance for businesses is often complex and inconsistent, resulting in information overload and an unnecessary administrative burden. The beneficiary believes that these factors and the associated lack of clarity about key messages being conveyed prevent businesses from becoming more pro-environmental. Objectives The iGreen project aimed to demonstrate how environmental guidance for SMEs can be taken to the next level by developing joined-up service provision through NetRegs (www.netregs.gov.uk) – a website that had been cited as European best practice for its innovative approach to delivering practical, sector-specific, environmental guidance to businesses across the UK. The project thus hoped to positively influence the environmental behaviour of a wider SME audience and yield enhanced environmental outcomes. The project aimed to deliver innovative solutions around intelligence gathering, product creation, and dissemination of environmental information and messages through multimedia and multiple channels. Tools would include a legislation generator for Environmental Management Systems (EMS) and environmental e-Learning tools for six different industries. To engage businesses in really improving their environmental behaviour, guidance needs to be not only well-written, but also delivered in a way that is clear, accessible and easy to use. Therefore iGreen aimed to develop these tools in a package of linked interactive products and services on the NetRegs website. To facilitate and encourage use of the system by SMEs, the project aimed to develop user personalisation on the NetRegs website; the ability to deliver key checklists to users’ mobile phones; a video-streaming facility; and a pilot customer-intelligence system. The project thus hoped to extend outreach to a wider business community and to maintain its engagement. Results The iGREEN project unfortunately closed early after only 10 months. The project relied on presenting information through the Government digital platform managed by Here Majesty’s Revenue & Customs (HMRC). A change in Government policy on digital publishing severely restricted HMRC’s ability to develop the iGREEN tools and website, and host them to enable businesses to use and benefit from the tools in the longer term. This placed the project at severe risk and after a review all parties agreed that the only option was early closure. As a consequence the project did not meet any of its objectives. The project did, however, make a lot of progress during the 10 months of operation with partners focusing their effort on recruiting and establishing the project partnership team and the technical development of iGREEN web products. The use of two software packages - ‘Agile’ and ‘Scrum’ - enabled the project team to achieve very significant progress in product development in a short period. The project team completed mock ups of all planned iGREEN web products. It made significant progress on technical development of the software systems framework. However, because of early project closure, the team was not able to develop or upload any content into this framework. The project demonstrated considerable innovation in its approach to presenting environmental and regulatory information. The Environment Agency will aim to identify opportunities to share or apply the learning, in particular from product development, in future work.