Improving crisis communication skills in health em..
Improving crisis communication skills in health emergency management
Start date: Oct 1, 2012,
In an emergency situation , health care managers, population and media are all request to respond rapidly and effectively to maintain or restore normal condition, allowing to access to health care for the affected population. As showed in recent emergency situation, establishing an effective communication channels among all the actors involved in an emergency has been proved to be an important instrument to allow a quick and efficient response to the crisis situation. Guarantying a continue exchange of information among health authorities, population and media, using different communication channels (social networks, blogs, online magazines and other webportal) is essential to manage a emergency in the most effective way. Based on this fact and emerging trends, there is a relevant need of training procedure how to use communication efficiently within an emergency and which crisis management procedure should be follow, especially for the staff working in health sector in order to acquire new competence about the management of global emergencies from the communication point of view. Nonetheless, an effective use of communication tool and procedure also imply that the population in general and media can efficiently contribute to the management of the emergency providing information and exchanging data. To this purpose, the HEALTHCOMM project will develop a set of tools providing a training course in crisis management and communication based on the experience of the single partners and with the final objective to harmonize and capitalize the contents in order to provide a full spectrum course useful to face different type of transnational emergency. In this perspective, the HEALTHCOMM project aims setting up a common pattern of content in communication of crisis situation with the final scope of developing a training course and a set of communication tools for increase the competences of the health sector staff.
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