"The IM3I project provides a new integrated scenario for media and content use in the converged world, and transforms the way intra- and inter-company media production processes in SMEs are organised and in particular how media content providers structure and offer content and how people search for information. IM3I offers an open architecture with integrated services and advanced solutions for experiencing, searching and accessing creative audio-visual content enabling intuitive media production, delivery and handling both for professional and non-professional users and will move away from today’s widely prevalent text search paradigm, towards mixed-media queries and more efficient digital content presentation, opening content interfaces to 3D. IM3I provides personalised and context-aware, multimedia services and applications that can be dynamically composed for a variety of roles (consumer, prosumer, etc.), locations and contexts. Through careful consideration and focus on user interaction processes, IM3I enables new ways to both describe and retrieve information and significantly enhances creative industry workflows and frameworks and support creative industry workers in delivering new forms of interactive, immersive and very high quality media and release thereby the creative potential of Europe. For that the project will also examine and apply flexible business models that enable those forms of networked SME enterprises and can be adapted to the project-specific nature of the creative industry work. The initial IM3I uses cases that will be tested, evaluated, implemented and applied at two SME users (NAVA and mica) of the consortium, are: a) support of inter- and intra-networked SME enterprises in creative content and media search; examination of collaborative media production environments and workflows and distributed media authoring and b) instant user-generated media content broadcasting through various networks (internet, mobile, DVB-T, DVB-H, IPTV)."